Since the beginning of this month, BdF has taken part in a series of strategic meetings with Chinese media outlets aimed at fostering exchanges with the Asian country. In Shanghai, director Nina Fideles also met with representatives of the Brazilian Consulate and the newly established Brazil Center.
Discussions focused on possibilities for co-producing content, as well as technological and informational exchange, with independent outlets Guancha and Wave Media, as well as the state-owned Shanghai Media Group (SMG). “Today BdF is a leading reference in Brazil for news and understanding of China beyond the Western lens, thanks to our correspondent in the country, one of the few in Latin America. With these dialogues, we are working to further expand and qualify our news coverage,” Fideles said.
The exchange with the Brazilian Consulate also included dialogue on the experiences of Brazilians in China and Chinese nationals in Brazil, and the need to share these stories with the public in both countries.
Media partnerships
“Unlike mainstream Western media, including Brazilian outlets, BdF does not view China as a threat, but as a key actor of the Global South and an inspiring socialist experience that offers many lessons,” Fideles emphasized.
The outlet has signed a formal agreement with Guancha, China’s leading private political news and analysis portal, which includes content and analysis sharing. In addition, BdF will publish a weekly video produced by Wave Media on the latest news in Chinese technology, and is in talks with the state owned Shanghai Media Group (SMG) about co-producing audiovisual projects and cooperating on AI tools.
During her visit to SMG, Fideles was invited to appear on the program Crossover alongside Telesur president Patricia Villegas.
Strengthening Brazil–China relations
At the Brazil Center, Fideles was welcomed by coordinator Jane Wu, who leads the space created to promote cultural and commercial partnerships between the two countries. The center was inaugurated on August 15 this year, marking the 51st anniversary of diplomatic relations between Brazil and China.
Wu highlighted that this is a unique initiative, so far exclusive to Brazil within China. The center also organizes the Sino-Brazilian Innovation Week and the Brazilian Innovation Pavilion at the China International Import Expo, both of which aim to deepen trade and technological cooperation.
These initiatives are also supported by the Brazilian Consulate in Shanghai. During Fideles’ visit, diplomats emphasized their expectations for next year’s Brazil–China Culture Year.
BdF’s efforts align with the broader deepening of Brazil–China relations in recent years, which gained new momentum after the election of President Luiz Inácio Lula da Silva. The current Brazilian government has already stated its goal of diversifying economic partnerships and strengthening South–South cooperation, especially with China, Brazil’s top trading partner since 2009.
